Friday, 29 January 2016

2016 Pantone Color of the Year

Pantone Color of the Year 2016

A Harmonious Pairing of Complementary Shades

For the first time, a combination of two colors have been chosen as the color of the year at The Pantone Factory. Pantone® has announced the Color of the Year 2016 as PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz, a harmonious pairing of complementary shades. Watch the video below for an introduction to this soothing color combination.

Pantone® calls the color of the year, "A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude."

Visit the Pantone® website for more information about the 2016 colors of the year and some fresh ideas for ways to use these colors in your creations.

Wednesday, 27 January 2016

Inside the Pantone Color Factory

Inside the Pantone Color Factory

An Interview with Pantone Color Factory Employees

The Pantone Color Factory in Carlstadt, New Jersey sets the standard for color matching. This video is about the workers who maintain and enforce those standards. They are a resource for designers and artists all over the world to make sure their colors remain true.

At McNeil Printing, we believe in printing vivid rich colors that match your brand. We use the latest technology to calibrate and test our machines to make sure we print only the best quality products. Get in touch with us today to see how we can help you with your next print project.

Tuesday, 26 January 2016

The Psychology of Color

The Psychology of Color

Using Color Theory to Tell a Story

When designing marketing and branding material for your company, it's important to keep in mind how your material will be perceived. A basic understanding of color theory will help you create more powerful designs for your business.

We really like this infographic from WebPageFX which illustrates the powerful emotions evoked by colors.

Psychology of Color

At McNeil Printing, we know how important colors are to your business. Your printed materials tell the story of your business. We invest the time to calibrate and test our machines frequently so that your colors print true to your design or brand.  Our goal is to make your marketing and promotional materials look as amazing as your company.

Contact one of our account representatives today to discuss how McNeil Printing can help your business grow.

Friday, 8 January 2016

10 Tips for a Successful Trade Show

10 Tips for a Successful Trade Show

10 Tips for a Successful Trade Show

Hosting a booth at an expo or trade show is a terrific way to reach out to prospective clients, but it takes a lot of hard work to execute an effective plan. Make sure you're prepared with the right materials and displays to create a lasting impression on your future customers. Here are ten tips to help you have a successful show. Share your experience and ideas with us in the comments.

1. Use high quality, meaningful images and professional products.

If your display is professional, people will assume that you run your company in a professional manner. The opposite is also true, so make sure you give the right impression. It helps to have graphics designed by an experienced designer, promotional materials printed professionally, and your booth constructed by a highly qualified team.

2. Keep your display simple.

Island Trade Show Booth
You only have a few seconds to capture the attention of trade show guests. Make sure you don’t rely on too much text or information on your displays. The best displays grab the attention of potential customers and give your representative the opportunity to convey specific information about your company.

3. Be memorable.

Often times literature or business cards simply end up thrown in the trash because people fail to remember what that company had to offer them. Consider using QR codes in your booth so that people can bookmark your website for later. Make sure that any promotional materials you hand out are visually interesting and include a way for customers to find additional information at a later time. It’s a good idea to gather contact information and send promotional and informational material at a later time if possible.

4. Promote the show.

Make sure your current and potential clients know that you will be present at the trade show. Post reminders on social media platforms and include details on your website. Give out complementary tickets and send out an email before the show to let everyone know your booth location. Don’t forget to include past clients who you might not have connected with recently.

5. Be friendly and inviting.

Being Friendly at Trade Show
Make sure your staff is engaged with the trade show guests. It helps to smile and make eye contact rather than hiding behind a cell phone or computer. Standing and greeting people as they pass by is important and conveys the idea that you care about your clients. Even polished sales people can be intimidated by large crowds, so make sure you select team members who will thrive in this particular atmosphere.

6. Be aware of body language.

Make sure your sales team is educated on how to read basic body language cues. For example, does the prospect look exhausted? Offer them a place to sit for a moment. If you can accurately assess interest and understand the needs of your prospects, you will be more successful in face-to-face interactions.

7. Offer meaningful incentives for people to stop at your booth.

If you offer something meaningful to your prospect’s business, they’re more likely to stop and hand over that business card or fill out the information card. Everybody enjoys selecting their favorite candy from a bowl or bringing home a little swag, but try to think about something that is not only valuable to your potential clients, but something that also informs people about your company or services. And remember, you don’t necessarily have to give anything away if your booth clearly conveys the fact that you offer valuable services.

8. Communicate with exhibit coordinators and service partners.

Make sure that your crew knows the logistics of handling and setting up your booth. If you have specific needs for your display, talk to your event coordinator as early as possible rather than on set up day. If you will be shipping materials, make arrangements in advance to prevent last minute scrambling. Know the limitations and specs if your booth and plan accordingly. Also, prevent an embarrassing and stressful situation by making sure that your booth doesn’t violate the trade show regulations.

9. Plan to succeed.

Business Cards for Trade ShowPlanning ahead will alleviate much of the stress involved in preparing for a trade show. Order your print materials and display graphics early (several weeks before the show if possible) so that they are done before everybody else is putting in their rush orders. It will also save you money! Allow time in your planning for the unexpected and you will be able to handle any surprises without anxiety.

10. Follow up on leads.

This may seem like a given, but often this falls through the cracks in the post-show craziness. Your prospects are as busy as you are getting caught up when they return from a trade show or expo so it may be best to give them a week or two before you reach out, but make sure that you pursue every lead. Doing this shows your prospects that you deliver on your promises. Send a quick email, schedule a time in the future to chat on the phone, or send literature through the mail. People appreciate it when you follow through on your word and it’s a great way to build strong working relationships.

Monday, 4 January 2016

How Professional Printing Ink is Made

A Glimpse Into the Art of Professional Printing

This fascinating video gives an interesting glimpse into the world of professional commercial printing. Graphic designers, printers, and marketing experts will appreciate learning about the craftsmanship involved in high quality printing. At McNeil Printing we use the finest materials and equipment and our printing and finishing teams have the training and expertise to create a finished product that will make your designs look amazing.

Or view the video on YouTube.