5 Ways Graphic Design Can Turn Your Branding Vision into Reality

 

As a business owner, you’ve spent hours pouring over the vision you have for your company’s future, which may require graphic design skills.

Whether you like a sleek, minimalist look, or a colorful, quirky vibe, you now need the tools to turn your branding vision into a reality.

Here’s where professional graphic design can save the day. Graphic designers use their art and computer training to create visually appealing images to captivate your customers. Not only do they have the skills to create physical and digital branding content, they can also tailor their work directly to your needs, ensuring the vision you have for your business comes to life.

Here are five ways it can benefit your business:

#1: Boosts Brand Awareness and Recognition

We all know how easy it is to identify a company based on its logo. Nearly every person alive can tell you the name of the restaurant with the giant yellow arches without hesitation.

Having a clear and consistent logo for your company makes it easier for clients to remember you and identify your work in the real world. Humans are particularly good at recalling images and colors, which is why you should use graphic design strategically to communicate your brand with the community.

#2  Builds Your Brand’s Visual Identity

Visual identity is a preview of your company’s brand. You get to choose the aesthetic your visual identity presents and if you do so effectively, a client will already have a good idea of what you do and stand for before even hiring you. 

Graphic design is used to make a cohesive branding profile, meaning the colors, typography, images, and logos that will represent your company are present on every platform you utilize. 

#3 Saves You Time and Money Long Term

Imagine a flyer that is cluttered with different fonts, pictures, and colors. It would probably be hard to read and unappealing to a future customer. Poor design drives clients away and makes it harder for you to build your business. Investing even a little bit in graphic design from the beginning will help stimulate your business.

#4 Creates Employee Pride and Community 

Every employee likes to know they belong to something important. Having claim to a logo and specific brand can build that sense of community. Using this skill effectively allows your employees to be proud of who they work for.

#5 Communicates Professionalism

A professionally curated graphic design profile sends the message that you are taking your business seriously. No one wants to hire a company whose messaging is sloppy and unclear. A consistent brand tells your clients that you are confident in your services and they should trust your professionalism.

McNeil Printing Does It All

At McNeil Printing in Orem, Utah, not only can we print anything from car decals to LED displays to business cards, we also have professionals just waiting to help you design your perfect brand logo. What sets us apart is that our compassionate crew goes above and beyond, offering consultations to determine what kind of print is best for your needs. 

Checkout our website to learn more about our branding and printing services today and request a quote.

Chasing Away The Monsters

Last October, our Senior Account Executive, Carla Zufelt, experienced every parent's fear of having her son hospitalized for an illness. While at Utah Valley Hospital, Carla was impressed by the superior level of personalized care that her son, Javen, received.

After her son's stay, she asked if we could do something as a company to support the great work of the staff at Utah Valley Hospital. Of course, we were excited to be a part of the adventure!

One of the things that helped Javen the most was to have activity packs to keep him entertained. So we created a special "Create Your Own Monster" kit to help kids chase away their boredom and fears.

We were then fortunate enough to present the kits to Javen's favorite person, Emily, and orchestrate a reunion with her and Javen. We are grateful to the caring and compassionate team at Utah Valley Hospital and hope our small donation will help lift the spirits of the amazing kids whom they serve.

NOW HIRING a Graphic Designer and Layout Artist

NOW HIRING: Full-Time Graphic Design and Layout Artist

We have an immediate opening in our Orem, Utah location for a full-time job as a graphic designer and layout artist in our Wide Format Prepress department. Duties include basic graphic design and layout for wide format (including banners, posters, signs, etc.), preparing design files for print, and working with prepress software to preflight files. An excellent knowledge of Illustrator, InDesign, and Photoshop are a must. A degree in Graphic Design or a related field or equivalent design experience is a plus.

Familiarity with the print process is a bonus, but not required. We are willing to train the right person for the job. The ideal candidate works well in both a collaborative environment and individually and is able to meet tight deadlines, handle multiple tasks at once, and focus for long periods of time.

Standard hours are 8:00 to 5:00 PM weekdays, but some occasional flexible availability is important to keep up with work volume. Pay is $14-16/hr DOE. Email your resume and portfolio to HR Director, Larisa Hicken or call 801-221-2555 ext. 204 for more details.

Nominate Your Hero!

Celebrating Our Local Heroes

McNeil Printing and The Orem Owlz invite you to nominate your favorite local hero for recognition! There are four categories for nominations:

• Emergency Medical Response
• Military
• Law Enforcement
• Fire Fighting

Our heroes will receive a free 24” x 36” canvas print from McNeil Printing and tickets for their immediate family to attend the Orem Owlz game on August 25, 2017 where they will be publicly recognized for their contribution to our community.

To nominate your hero, submit an essay between 200 and 500 words in length telling us why your hero deserves to be recognized. We will select one winner from each category. Make sure your email includes which of the four categories your hero is being nominated for and how to contact you if your hero wins. Self-nominations are not accepted. Heroes must be at least 18 years of age, but anyone over age 10 may nominate a hero. Submission deadline is August 15, 2017. Heroes must live in Utah County. Winners must be available to be photographed and interviewed. Email your nomination essays or questions to contact@mcneilprinting.com.

5th Annual Hal Wing Memorial Ride

Sign up for the 5th Annual Hal Wing Ride in Springville, Utah on July 15, 2017. The ride will be escorted through the beautiful Spanish Fork Canyon, Scofield Reservoir, Fairview and back to Springville. Special thanks to Legends Motorcycles for hosting!

All proceeds benefit the Honoring Heroes Foundation to help injured and fallen Utah Highway Patrol troopers and their families.

This year the entry fee will be $30 for each driver and $20 for each passenger. The entrance fee provides a shirt, breakfast, and lunch.

Check out this video of last year's Hal Wing Ride.

Provo City Half Marathon and 5K with Run13

Did You Register Yet?

McNeil Printing is proud to sponsor Run13. This year they are hosting THREE fabulous events - the Provo City Half Marathon, the Hobbler Half Marathon, and the Racing Cane Half Marathon. Run13 provides runners with a quality experience at every race they support.

The Provo City Half Marathon is a fast and scenic downhill course which begins at South Fork Park in beautiful Provo Canyon, and is home to the original downtown Provo finish line! This is definitely the event to get your spring off to the right start and test your endurance after a long winter’s break. This course is perfect for both the rookie and the seasoned veteran.

The finish line is always a party with music, Magleby’s Fresh breakfast, massages, entertainment and activities for kids, and of course an abundance of random prize giveaways. The Provo City Half Marathon course is USATF certified and all participants will be chip timed and receive event shirts. Half Marathon finishers will also be rewarded with high quality custom finisher medals.

There are only 13 weeks left to train for the Provo City Half Marathon on May 6th! Register online or check out the Run13 website for more information on the race. If you see one of their banners about town (printed by McNeil Printing), take a selfie near it, post it on facebook and tag @run13events. You could win a prize!!

Provo City Half Marathon
Date: May 6, 2017
Time: 7:00 AM
Start: South Fork Park, Provo Canyon
Finish: Downtown Provo, University Ave. & Center St.

Putts for Patriots

We are excited to sponsor Putts for Patriots! The Putts for Patriots event was created as a fundraiser to assist military personnel in overcoming challenges and achieving educational success.

The event will be held Thursday, May 25, 2017 @ 8:30 a.m. at the Sleepy Ridge Golf Course in Orem, Utah. All proceeds support UVU’s Veterans’ Success Center. Visit their facebook event page  for more details and sign up to participate in this wonderful event. We'll see you there!